Intranet: Target Your Audience

Yes, the intranet has an obvious audience of internal employees. However, in order to provide maximum usability, efficiency, and effectiveness, you need to target your site to various groups within your company. Talk to the various departments and divisions; customize their areas to meet their needs. Why do they go to the intranet? What information do they need? How can this site help them do their jobs better? Find out what is going to make your intranet valuable to employees so that they will use it regularly.